Fresh and Frozen is the sole distributor of Sable Brand, it has a common share holding with the brand, and it is dedicated to distributing Sable products country wide, in the most efficient, reliable and cost effective way. Fresh and Frozen employs its own dedicated merchandising and sales team to ensure brand awareness. Sales and merchandising are regularly invited to farmers training days to give market feedback, ideas and what the sales team in market is doing to innovate and create more market share, as well as spending time with the farmers to hear the effort farmers are making in creating a good quality product at a competitive price. Fresh and Frozen has increased  its volumes and country wide service over the years, which has turned it in to a very efficient route to market for the Sable Brand. It has taken years to establish a distribution network that can deliver an efficient country wide service for Sable to access the whole of Zimbabwe, however, all the efforts and patience of the team has paid off, and it is now a very cost effective solution for the Sable brand to deliver to market. Fresh and Frozen is constantly investing and improving in its cold chain, from cold stores, to transport, to training of staff. Fresh and Frozen has its cold stores in Chegutu which is centrally positioned to be able to run a country wide distribution.